The Home Shows hired us again to create a ;30 commercial for their newest campaign. Where as the last video was more of a brand statement, this commercial is a direct response made for specific television and internet advertising. As you can see, we used footage previously incorporated into another video and re-edited it into the new spot, re-purposed, to incorporate more intricate motion graphics, dates and times, celebrity speakers, and their famous one and only jingle.
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With all of our corporate event videos, we love to think of creative ways that will spark a personal connection with our viewer while incorporating the client’s specific “brand.” When the Home Show hired us to make a fresh new video to showcase their brand in a modern and trendy way, they provided us a great opportunity to put the above idea to work.
The Home Show’s previous videos were centered around crowd centric themed videography (shots of people in the aisles). Because event-goers do not go to the Home Show for the crowds, we instead wanted to make the video about the products and services the event goers would be experiencing. What is great about the Home Shows is the ability to go to hundreds of vendors and experience their products or services under one very large roof. We knew if we covered the vendors that were the most interesting we would most likely capture the intimate little moments between families, couples, and friends, and get some interesting content.
We also needed to figure a way to incorporate these different little moments under the Home Show brand. Looking at their logo we noticed their icon is really hip and modern and we came up with the idea to “draw-on” the icon so we get a quick image of a house being built (or drawn) up. We incorporated this idea into the title sequence that happens throughout video to help push the idea that the Home Show is a place that helps build your home.
In our effort, we wanted to create a video that produced a stronger bond between the viewer and the brand by focusing on the elements that help make a home what it is; the family.
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Black and white footage and dramatic visual effects drive this sports video covering the competitive event called, Warrior Nation Fitness.
We shot this competitive event like a documentary.
We followed the contestants by placing Go-Pro cameras on the fitness equipment and also used a Glidecam to get smooth, fast-paced footage. Our goal was to capture the sweat and the strain on their faces.
Finally, a bonus to all this. We gave ourselves a pretty good workout.
The cliche, “Big Things Come in Small Packages,” couldn’t be more true for Aerial RC video. The technology has been evolving at such a pace that any size production can now be able to afford to put a camera 100’s of feet in the air and get shots that are dramatic, serene, suspenseful, breathtaking, and any other adjective that goes with awesome!
“Big things come in small packages,” is also the inspiration for this live-action product experience created for AirDrenaline Media. With this video, we juxtapose parts of the Aerial RC video helicopter and the space it is about to fill, the sky. In the studio, we put the helicopter on a Lazy Susan and created dramatic backlighting to create movement through space. Like what it is meant to be doing in the sky. Expect more amazing footage to be coming soon.