With all of our corporate event videos, we love to think of creative ways that will spark a personal connection with our viewer while incorporating the client’s specific “brand.” When the Home Show hired us to make a fresh new video to showcase their brand in a modern and trendy way, they provided us a great opportunity to put the above idea to work.
The Home Show’s previous videos were centered around crowd centric themed videography (shots of people in the aisles). Because event-goers do not go to the Home Show for the crowds, we instead wanted to make the video about the products and services the event goers would be experiencing. What is great about the Home Shows is the ability to go to hundreds of vendors and experience their products or services under one very large roof. We knew if we covered the vendors that were the most interesting we would most likely capture the intimate little moments between families, couples, and friends, and get some interesting content.
We also needed to figure a way to incorporate these different little moments under the Home Show brand. Looking at their logo we noticed their icon is really hip and modern and we came up with the idea to “draw-on” the icon so we get a quick image of a house being built (or drawn) up. We incorporated this idea into the title sequence that happens throughout video to help push the idea that the Home Show is a place that helps build your home.
In our effort, we wanted to create a video that produced a stronger bond between the viewer and the brand by focusing on the elements that help make a home what it is; the family.
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