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You are here: Home / Uncategorized / #DontBeTheCliche | The Term “Corporate Video”

#DontBeTheCliche | The Term “Corporate Video”

February 11, 2014 By John Craven





For me, the term “Corporate Video” can mean unoriginal, done before, played out, lazy, and, sometimes, just plain boring. Equaling, what is the ultimate representation of a “cliche.”  Are cliches bad? In video they have their purpose, but a lot of the times the way cliches are used are the best ways to make any potential customer click away from your site faster than Clint Eastwood pulling the trigger in a western stand off! So, when you’re looking to create a video to engage potential customers, why produce one with a style that is tired and has been seen thousands of times before?



To remedy this stigma from the term “Corporate Video” we give you our newest film, “Cliche Killer.”  So when you are looking for a video for your business, think about how you can create one that will pleasantly surprise your potential clients to become more engaged with your brand, and #DontBeTheCliche.



Credits



Starring Joey Myers


Produced by: Visual Popcorn

Writer + Director: John Craven

Director Of Photography: Vincent Hogan

Assistant Camera + Sound: Nico Gomez + Michael Bajer

First A.D: Clara Orejuela

Behind The Scene Pics: Steve Cucinotta + Richard Rawson

Sound Design: YongSoo Lee

Color Correction: Colorwave Media

Intro Sound Effect: Aran Zayne

Music: Music Ant

Intro Title Design: Grizzle FX

Logo Design: Nurge Media




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Filed Under: Uncategorized Tagged With: Cinematography, Editing/Color Correction, Location Scouting/Permitting, Model/Talent Casting, Project Management, Scriptwriting, Storyboarding

About John Craven

Filmmaker, Business Owner, Husband, Father, and Karting-addict!

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