Model/Talent Casting

#DontBeTheCliche | The Term “Corporate Video”

For me, the term “Corporate Video” can mean unoriginal, done before, played out, lazy, and, sometimes, just plain boring. Equaling, what is the ultimate representation of a “cliche.” Are cliches bad? In video they have their purpose, but a lot of the times the way cliches are used are the best ways to make any […]

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Behind The Scenes Of A Promo Video

Leave a Comment / Behind-The-Scenes, Blog / John Craven

The making of the promo video, “Life Intertwined,” was a lot of fun. It was also a lot of work that involved multiple rewrites, a storyboard, 5 days of principal photography, scouting for 5 locations, casting 6 actors, and executing 10 motion effects. All of this we did on a limited budget. But pushing the

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