For me, the term “Corporate Video” can mean unoriginal, done before, played out, lazy, and, sometimes, just plain boring. Equaling, what is the ultimate representation of a “cliche.” Are cliches bad? In video they have their purpose, but a lot of the times the way cliches are used are the best ways to make any potential customer click away from your site faster than Clint Eastwood pulling the trigger in a western stand off! So, when you’re looking to create a video to engage potential customers, why produce one with a style that is tired and has been seen thousands of times before?
To remedy this stigma from the term “Corporate Video” we give you our newest film, “Cliche Killer.” So when you are looking for a video for your business, think about how you can create one that will pleasantly surprise your potential clients to become more engaged with your brand, and #DontBeTheCliche.
Starring Joey Myers
Produced by: Visual Popcorn
Writer + Director: John Craven
Director Of Photography: Vincent Hogan
Assistant Camera + Sound: Nico Gomez + Michael Bajer
First A.D: Clara Orejuela
Behind The Scene Pics: Steve Cucinotta + Richard Rawson
Sound Design: YongSoo Lee
Color Correction: Colorwave Media
Intro Sound Effect: Aran Zayne
Music: Music Ant
Intro Title Design: Grizzle FX
Logo Design: Nurge Media
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The making of the promo video, “Life Intertwined,” was a lot of fun. It was also a lot of work that involved multiple rewrites, a storyboard, 5 days of principal photography, scouting for 5 locations, casting 6 actors, and executing 10 motion effects. All of this we did on a limited budget. But pushing the boundaries are fun!
Below, I uploaded some of the content that shows us at work behind the scenes. You can watch the original video here. Enjoy!
Since we knew the edit would be focused around the client as the narrator, we started creating the script by focusing on the narration. Above, you see notes and scribbles. The client and I went back and forth 5 or so times until we came to a tight narration that efficiently communicated the ideas he was trying to put forth.
After the narration was locked down, we focused on the visuals and created a script. As you can see, we wanted to visualize Chris’s words by incorporating a hardworking man and his family. We hoped this would signify the importance of wealth management to the viewer.
To help visualize the script, we made a storyboard. It’s not the most detail oriented, and it is kind of funny at some points, but this is a great tool to start getting an idea of script’s pacing.
Once the script was locked down, we crewed up, scouted the locations, casted the actors, and finally got down to shooting. It was a fun shoot. We were able to work with some great people, and shoot at some exciting locations that included a huge warehouse (+/- 40,000 sq. ft.) and a sailboat.
The Crew (Nico Gomez, Clapper/AC/Grip, John Craven, Producer/Director, Mike Bajer, AC/Cameraman, Vincent Hogan, Producer/Director of Photography) setting up a scene with actress, Jeanne Tidwell, and actor, Vince Casademont. Photography by Richard Rawson.
Make-up Artist, France Tasic, fine-tuning the make-up before a shot.
France Tasic preparing the actress, Melia Morgan, for her scene.
The one and only, actor, Joey Myers.
After we completed principal photography, we edited the footage, following the storyboard shot by shot and ended up with a roughly 3 minute edited piece. After taking out a few scenes and some shots, we eventually got it down to just under 2:20.
Here is a shot that not many people notice, but it took a lot of time. We couldn’t find a good set of blueprints that we could license, so we ended up buying a blank blueprint roll and overlaying the diagram onto the blank sheet. Rotoscoping hands is a tough thing todo!
The info-graphics of numbers and stats that we incorporated into this film (Designed by Nurge Media and Animated by Beverly Rosenzweig) were to contrast the main character’s scene at work and at play. It was important to get across the idea that the main character has a busy life and show how important it is to hire a wealth management professional.
Above, you can see the stages the design went through to get to a final look.
That is it! Hope you enjoyed. I am looking forward to providing more behind the scenes content in the future.
To watch the finished video click here.