Deciding the correct creative marketing video production in Miami for your content and your audience can be a tedious task. But for our newest project, the Rogue Leadership YouTube channel, this makes the youtube podcast the perfect solution.
Paul Rosenberg hosts Rogue Leadership. He is a consultant for fortune 500 companies, an author of Rogue Leadership (read the reviews on Amazon), and speaker on leadership.
Paul is expanding his reach by creating a YouTube channel and podcast. His podcast, called Innovators and Influencers, has a line-up of some great interviewees from leaders in mental health, the environment, entrepreneurship, including the winner of Survivor Season 3.
Why a YouTube Podcast?
Podcast listeners are loyal, affluent, and educated. According to Podcast Insights, 27% of the US podcast listeners have a 4-year degree. Which makes the podcast portion of Rogue Leadership, Innovators and Influencers, perfect for this situation.
It is a growing field because the audience is there. According to Infinite Dial 19, 22% of the US has listened to a podcast in the last week. That is 62 million people!
By adding video to your podcast, you instantly expand the reach of your audience by providing more platforms to post it to.
I personally listen to a wide array of podcasts from politics, to stories, to marketing who have unique insights. I specifically subscribed to a YouTube Premium account to be able to listen to and watch podcasts. YouTube Premium has an additional benefit of putting your phone on sleep but still play the audio called Background Play.
Creating a YouTube Podcast
Using your phone’s audio recorder/camera and a $20 mic, you can easily create a podcast too. The most important equipment is a mic of any sort because the clearer the audio the more likely people will listen. If you want to go a step further, a professional video podcast is a great option to give your viewers the best visual experience and reach to more platforms.
We were able to easily setup and create a professional look by incorporating a professional video camera with an HDMI, rode boom mic for clear sound, the black magic intensity shuttle, Zoom software, and a light that we bounced of the wall for a soft look.
Zoom.us is a great piece of software because you have the ability to interview people remotely, use a HDMI camera of your choice, record the conversation, and it is FREE! Wow!
Additionally I use Quicktime to record my screen of the interviewee. When I record on Zoom, it has this feature that automatically edits the video between Paul and the interviewee. I like to have the option to cut between the 2 people.
Interested in reading about other creative marketing video production in Miami? Read the making of a documentary here.
After we finished recording, we back up all of the footage using a raid hard drive and dropbox. Then we edit it together using Premiere Pro, and add some branding graphics to create a professional look. This includes an intro and outro motion graphic (possibly with music), and a lower third.
Now you can export the video (as well as audio only versions) and upload to a number of platforms.
As we start launching Paul’s Innovators and Influencers podcast, we will outline the steps that Paul takes to get it seen by people.
Interested in coming up with some creative video production services for your business?