Content is king, so getting creative video production services is a necessity to keep showing fresh content to viewers always looking for something interesting. Depending on the subject, the documentary could be a great tool.
In this case, ‘Ride With Heart’ is the name of a metric and half-metric century cycling event that helps raise awareness for Heart Disease. But ultimately this documentary is the story of 4 inspiring cyclist and their experiences with heart disease.
After I decided on the concept of the documentary. Which was about 4 cyclists participating in the event. We began to look for people using a simple questionnaire asking about their experience with heart disease. I assumed the search would be a little tedious, but actually found people who were eager to share their experiences. For me it was really inspiring, because with all of the interviews came a message of hope and perseverance.
The challenge came when organizing the multi-day shoot with the 4 participants, choosing the right locations, and finally the editing. Each interview was about 30-45 minutes long. To piece them together into a 10 minute documentary is like putting together a puzzle without knowing the image you’re putting together. The hardest part was leaving out some great comments that didn’t fit into the overall story.
The biking community in South Florida is filled with positive people who want to give back. One of the ways they do this is by attending charity events like RIDE WITH HEART. From the subtle to the immediate, heart disease affects 49%* of us in some way.
I discovered 4 people who are passionate, proactive, and inspiring. Life is short and it is stories like these that remind me to make the most out of every day we have here.
A special thanks to Michael, Melissa, Jorge, Alex, and Kerry whose participation made this film.
Interested in coming up with some creative video production services for your business?