Visual Popcorn

Miami Video Production With A Pop!

Uncategorized

Women In Distress “Empowers” Video

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In March of 2013, Visual Popcorn (formerly Corporate Creative Film) was commissioned by Women In Distress of Broward County, Inc. to do a mini documentary film for their Starfish Luncheon.  Since this was our first time working with a non-profit, we knew it would be a great opportunity to make a film about a great cause, “empowerment.”




It takes a great deal of courage and strength for the mothers, fathers (they help men too), and children to empower themselves to leave, and stay out of, an abusive situation. Women In Distress empowers people to live a life free of domestic abuse.   So for this film we gathered Women In Distress participants from all walks of life, and asked them about their journey with empowerment, and this is what we got.  Enjoy!





 

Credits

Client: Women In Distress of Broward County, Org.


Produced by: Visual Popcorn, Inc.


Written + Directed by:  John Craven


Director of Photography/CameraOperator:  Vincent Hogan


Steadicam:  John Craven


Edited by:  John Craven


Titles Design + Animation by:  Beverly Rosenzweig


Post Sound by: YongSoo Lee


Music by: The Talks by Niklas Aman


Production Assistant:  Clara Orejuela




“It wasn’t just us who cared about the project – it was them too. And I cannot thank them enough for that.”

–Courtney





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Cinematic Aerial Footage: Push-Those-Pedals 4 Life

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This past Sunday, October 13th 2013, was the event Push-Those-Pedals 4 Life.  Off road cyclists from all over South Florida took part in trekking this 26.2 mile loop around Markham Park + the Everglades to help raise funds for the American Cancer Society.  Luckily, we were at the event with our quadcopter to capture some amazing cinematic aerial footage of the off road cyclists finishing their 26.2 mile loop.  When it comes to getting cinematic aerial footage, we couldn’t have asked for a more beautiful day and location. Thanks to Push-Those-Pedals 4 Life for letting us film at their event, and shout out to my friend Dave for coming in 1st place in his group.




Please support cancer research by supporting Push-Those-Pedals 4 Life.




Music by: Sun Ray (Conveyor) / CC BY-SA 3.0




Licensed under Creative Commons @ the Free Music Archive.



Simplifying Investment Advice • Animated Graphics in a Corporate Video

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Visualizing our client’s investment strategy in everyday life is the idea that formed the basis for our newest corporate video for Nichols Wealth Partners.

The Challenge:

Chris Nichols, CEO of Nichols Wealth Partners, has done a lot of research into investment strategy and market behaviors, which led to the creation of his own investment philosophy that he applies to his own clients. And also writing a book about it. The problem is it is hard to communicate to new clients about his investment philosophy without having an hour long meeting. A well written corporate video can efficiently communicate the message Chris needed to communicate to his clients.

The Solution:

To visualize the basics of Nichols’ investment philosophy, we inserted animated graphics as if it was another character in our down-to-earth story about a fictitious business owner and his family. The goal of this visual strategy is to demonstrate how beneficial a Wealth Advisor like Chris Nichols, can be for hard working people who do not have the time to stay on top of the constant activity of the following the world’s financial markets.

“We were so impressed with the attention to detail of all aspects our our shoot. From hiring first rate actors, to making sure the script and all aspects of the film caught the attention of the viewer.”
-Chris Nichols, CEO, Nichol Wealth Partners

Check out our behind-the-scenes post at Behind-The-Scenes blog post.

The Team:

Client: Chris Nichols Advisors
Produced: Corporate Creative Film
Written + Directed: John Craven
Director of Photography: Vincent Hogan
Edited by: John Craven
Infographic Design: nurgemedia
Infographic Animation: Beverly Rosenzweig
Rotoscope: John Craven
Color Correction: Matt Perrin
Make-up: Janelle Vidi, France Tasic
Wardrobe: Clara Orejuela
Camera Assistants: Mike Bajer, Nico Gomez
Music: Places by Niklas Aman
Starring: Vince Casademont, Joey Myers, Jeanne Tidwell, William Colon, Melia Morgan, Killian Suchocki, Chris Nichols’ Son

“They are our first choice and I highly recommend this team to anyone who demands working with top quality and the highest level of professionalism.”
-Anastasia, Director of Business Development, Nichols Wealth Partners

A Direct Response Video For The New Home Shows Campaign

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The Home Shows hired us again to create a  ;30 commercial for their newest campaign.  Where as the last video was more of a brand statement, this commercial is a direct response made for specific television and internet advertising.  As you can see, we used footage previously incorporated into another video and re-edited it into the new spot, re-purposed, to incorporate more intricate motion graphics, dates and times, celebrity speakers, and their famous one and only jingle.




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Incorporating the Home Shows Brand into a Corporate Event Video

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With all of our corporate event videos, we love to think of creative ways that will spark a personal connection with our viewer while incorporating the client’s specific “brand.”  When the Home Show hired us to make a fresh new video to showcase their brand in a modern and trendy way, they provided us a great opportunity to put the above idea to work.




The Home Show’s previous videos were centered around crowd centric themed videography (shots of people in the aisles).  Because event-goers do not go to the Home Show for the crowds, we instead wanted to make the video about the products and services the event goers would be experiencing.  What is great about the Home Shows is the ability to go to hundreds of vendors and experience their products or services under one very large roof.  We knew if we covered the vendors that were the most interesting we would most likely capture the intimate little moments between families, couples, and friends, and get some interesting content.




We also needed to figure a way to incorporate these different little moments under the Home Show brand.  Looking at their logo we noticed their icon is really hip and modern and we came up with the idea to “draw-on” the icon so we get a quick image of a house being built (or drawn) up.  We incorporated this idea into the title sequence that happens throughout video to help push the idea that the Home Show is a place that helps build your home.




In our effort, we wanted to create a video that produced a stronger bond between the viewer and the brand by focusing on the elements that help make a home what it is; the family.




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