Uncategorized

Video Production in Miami Beach: A Historical Voyage

April 25, 2017 By John Craven

UPDATE: This video won Alban Communications an award for Innovative Marketing at the 5th Annual City National Bank Better Beach Awards!

This video production in Miami Beach brings to light the history of Isle of Normandy & Miami Beach through old photos and stunning aerial landscapes. Alban Communications hired us to cover a boat tour sponsored by Iris On The Bay and is about showing the beauty of the Isle of Normandy in Miami Beach.

Dr. Paul George is known as THE historian on Miami and Miami Beach culture, historical events, and architecture. He was the tour guide for this boat tour.

The Challenge:

Along with Dr. Paul George’s words, we needed to capture this video as a live event, so we couldn’t get any b-roll before and after the boat tour. The footage could only be captured during the event. As with any small video production in Miami Beach, we needed to make it seem like we covered every angle on and around the boat.

The Solution:

Going into the boat tour with a good plan of attack was pivotal to covering every angle. For this shoot, we had two crew members. The cinematographer and the drone operator.

For the cinematographer, we did a little research on the pre-planned area the boat will be sailing. We also focused on the style and content of shots. We made pre-planned decisions like the camera height/angle, how wide, and lens choices.

For the drone operator, we again looked to the pre-planned area where the boat tour would be sailing. We decided what were the most prominent areas of the island and making sure to capture the boat in every shot no matter how wide or close. Taking off and landing from a moving boat is also an added difficulty.

In the edit room, the client and I thought the video needed more emphasis on the history. All the footage came out fantastic, but the video needed an extra push to really capture Dr. Paul George’s words.

Historical photos brought the past into the present, and we used the motion graphics to animate all of the historical photos that really brought the photos to life. The historical photos were curated from Florida Memory and the City of Miami Beach Historical Archives.

Video production in Miami Beach should tell the “story” of your property and match your brand. How do we do this?

Let’s Chat

Creative Video Production Services: The Documentary

October 8, 2015 By John Craven

Content is king, so getting creative video production services is a necessity to keep showing fresh content to viewers always looking for something interesting. Depending on the subject, the documentary could be a great tool.

In this case, ‘Ride With Heart’ is the name of a metric and half-metric century cycling event that helps raise awareness for Heart Disease. But ultimately this documentary is the story of 4 inspiring cyclist and their experiences with heart disease.

The Process:

After I decided on the concept of the documentary. Which was about 4 cyclists participating in the event. We began to look for people using a simple questionnaire asking about their experience with heart disease. I assumed the search would be a little tedious, but actually found people who were eager to share their experiences. For me it was really inspiring, because with all of the interviews came a message of hope and perseverance.

The challenge came when organizing the multi-day shoot with the 4 participants, choosing the right locations, and finally the editing. Each interview was about 30-45 minutes long. To piece them together into a 10 minute documentary is like putting together a puzzle without knowing the image you’re putting together. The hardest part was leaving out some great comments that didn’t fit into the overall story.

The biking community in South Florida is filled with positive people who want to give back. One of the ways they do this is by attending charity events like RIDE WITH HEART. From the subtle to the immediate, heart disease affects 49%* of us in some way.

The Conclusion:

I discovered 4 people who are passionate, proactive, and inspiring. Life is short and it is stories like these that remind me to make the most out of every day we have here.

A special thanks to Michael, Melissa, Jorge, Alex, and Kerry whose participation made this film.

Interested in coming up with some creative video production services for your business?

Let’s Chat

Classical Piano and Violin | Live Recording Video

August 7, 2015 By John Craven

I was approached by the classical piano and violin duo, Tomas and Tao, to create 4 music videos on Mozart’s sonatas, and a Kickstarter video to raise funds.

Tomas Cotik on the violin and Tao Lin on the piano are some of the best musicians in their field. Their commitment to perfection with each piece is wonderful and very moving to experience in person.

The Problem:

Our goal with a music video like this is to recreate the experience in real life. But for Tomas and Tao this was a unique challenge because we only had were 3 static shots to choose from. So how can we make every edited minute seem fresh and unpredictable?

Filming at All Saints Episcopal Church offered amazing acoustics for the final mix and made for some pretty dramatic lighting options.

The Solution:

While watching Tomas and Tao play the classical piano and violin, sometimes blending and sometimes contrasting their sounds, I began to think of each piece as a story.

I imagined the stories based on the tone of the piece. And imagined that each instrument was a character. The personality of each character and how they dealt with each other was how I made the decision to edit. As a result, I used these “beats” to help me decide what is the best shot to edit to.

What story can you imagine watching this video?

Video Marketing Services in Miami: The Kickstarter Campaign

July 17, 2015 By John Craven

Video marketing services in Miami is about getting the clicks. So when Violinist Tomas Cotik and Pianist Tao Lin brought us on to create a Kickstarter Campaign to raise money for their next ambitious project: Mozart’s Complete Violin Sonatas, we had to make sure it would work.

The Plan:

So for their Kickstarter Campaign we used a mixture of Tomas and Tao’s music and words to share with their viewers why it is so important to invest inThe Complete Mozart Sonatas.

Part of their messaging is the hope of having these pieces recorded they can leave a legacy in honor to these magnificent pieces and contribute to the preservation of classical music.

The Conclusion:

Since we launched Tomas and Tao’s Kickstarter campaign. They successfully reached their goal of raising $6,000 and made their dream a reality.

Mozart’s violin and piano sonatas are some of his most significant works, but surprisingly often neglected in the music world. And now you can now buy it on Amazon!

Video marketing services in Miami should get you results.

Want to see how we can do that for you?

let’s chat

A New Lead Generation Tool for Miamism’s YouTube Channel

July 16, 2015 By John Craven

The Miamism team is the dynamic duo of Rich and Ines. They love to share their Miami experience and you can find that on their YouTube Channel.

They have so much to share, from the most up-to date real estate market information to where you can find the best mojito in town, to them enjoying a beautiful weekend on the water. They have a zest for life and you can see it in their videos, and if you get to meet them, then consider yourself lucky, they are awesome people.

With about 200 videos, they have a lot of content, and this is where we come in, on their most popular videos we created clickable links to their website giving the Miamism team another tool for lead generation and with YouTube being the second largest search engine, this is a great way of getting the most out it. Along with organizing their YouTube homepage and playlists, potential clients have a clear message of what the Miamism brand is all about. They have a clear brand and message and now they can have a youtube page that reflects that.

Client: Miamism.com

Explore our real estate films