UPDATE: This video won Alban Communications an award for Innovative Marketing at the 5th Annual City National Bank Better Beach Awards!
This video production in Miami Beach brings to light the history of Isle of Normandy & Miami Beach through old photos and stunning aerial landscapes. Alban Communications hired us to cover a boat tour sponsored by Iris On The Bay and is about showing the beauty of the Isle of Normandy in Miami Beach.
Dr. Paul George is known as THE historian on Miami and Miami Beach culture, historical events, and architecture. He was the tour guide for this boat tour.
The Challenge:
Along with Dr. Paul George’s words, we needed to capture this video as a live event, so we couldn’t get any b-roll before and after the boat tour. The footage could only be captured during the event. As with any small video production in Miami Beach, we needed to make it seem like we covered every angle on and around the boat.
The Solution:
Going into the boat tour with a good plan of attack was pivotal to covering every angle. For this shoot, we had two crew members. The cinematographer and the drone operator.
For the cinematographer, we did a little research on the pre-planned area the boat will be sailing. We also focused on the style and content of shots. We made pre-planned decisions like the camera height/angle, how wide, and lens choices.
For the drone operator, we again looked to the pre-planned area where the boat tour would be sailing. We decided what were the most prominent areas of the island and making sure to capture the boat in every shot no matter how wide or close. Taking off and landing from a moving boat is also an added difficulty.
In the edit room, the client and I thought the video needed more emphasis on the history. All the footage came out fantastic, but the video needed an extra push to really capture Dr. Paul George’s words.
Historical photos brought the past into the present, and we used the motion graphics to animate all of the historical photos that really brought the photos to life. The historical photos were curated from Florida Memory and the City of Miami Beach Historical Archives.
Video production in Miami Beach should tell the “story” of your property and match your brand. How do we do this?
