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You are here: Home / all / Who Defines Custom Furniture?

Who Defines Custom Furniture?

January 13, 2015 By John Craven






Pacillo’s Custom Furniture approached us because they needed a video that would show future clients the process of making custom furniture. They have been going to trade shows and always have an amazing set up. From a full working custom kitchen to a full family room complete with a custom entertainment unit with a working TV and sound system. But they noticed people walking through their booth would always ask what is it they were selling? Is it the sound system? The couches? The rugs? So they wanted to create a video that would show the process of making custom furniture so they could play it on their giant screen when they attend trade shows.



Incorporating owner Rob Pacillo’s edgy approach to his craft we showcased the meaning of “custom furniture”. From paper to finished product, and really taking advantage of every step involved, we made sure to to wow him with this video. And wow him we did! He loved the finished product and couldn’t wait to show it at his next trade show.






Music: Places by Niklas Aman

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About John Craven

Filmmaker, Business Owner, Husband, Father, and Karting-addict!

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